When I turned thirty in December, I set a goal for myself to read an average of one book a week during my thirtieth year. Inspired by a friend who does not read fiction books at all, I decided that it would be 52 works of nonfiction.

Blink by Malcolm Gladwell was book number twelve.

Blink is filled with all sorts of mind blowing insights that can’t help but alter the way a reader perceives the world. It is a book about first impressions and the subconscious. It is about bias’ and how it is nearly impossible to not be swayed by things going on behind the scenes of your brain. I loved it and I recommend it.

What does Gladwell’s book have to do with coffee? More than I ever expected it to when I first picked it up for some mental exercise.

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